Bachelor thesis

Design agency StudioMOM

Vehicle design, Ideation, Sketching

June, 2015

For the three months I worked on developing bicycle concepts for the bicycle brand Cortina. This project focused on the young urban professional. Before ideation, the target group and bicycle market landscape were analysed. The results of the project are three conceptual bicycle concepts. These concepts intend to tackle the difficulties that users face within the 'urban jungle'.


© 2020 Floris Hooglugt. All rights reserved.