Sketching, Graphic Design, Branding
This project was an assignment for the master course ‘Graphic Language of Products’. In the course you had to develop a product for a given brand. The first part of the course focused on analysing the brand according to some theoretical models. The second part of the course focused on translating the brand values of a brand into a design of a product using the literature of semiotics (2D, 2.5D and 3D models). The brand and the product will make a new connection through the help of graphic language.
© 2020 Floris Hooglugt. All rights reserved.