Movedaily

Movedaily

Adopting an identity focus to promote physical activity

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The thesis was performed at strategic design agency Fabrique and aims to provide an answer to how eHealth interventions can be designed as a driver for durable behaviour change in relation to physical activity. A habit conceptualisation is proposed by starting small and adopting an identity-oriented focus. Guidelines for design were developed and an application for the issue of behaviour change in relation to physical activity was designed. For the application, tiles of the game Midora were used. The study was published in JMIR Mhealth Uhealth in 2020: 10.2196/16720.

The thesis was performed at strategic design agency Fabrique and aims to provide an answer to how eHealth interventions can be designed as a driver for durable behaviour change in relation to physical activity. A habit conceptualisation is proposed by starting small and adopting an identity-oriented focus. Guidelines for design were developed and an application for the issue of behaviour change in relation to physical activity was designed. For the application, tiles of the game Midora were used. The study was published in JMIR Mhealth Uhealth in 2020: 10.2196/16720.

Role

User Research, Strategy,  Interaction, Visual design, Illustration, Prototyping & Testing

Client

Fabrique

Date

Mar 2017 - Dec 2018

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4 Sketches
3 ThisIsMD
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