Movedaily

Movedaily

Adopting an identity focus to promote physical activity

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The thesis was performed at strategic design agency Fabrique and aims to provide an answer to how eHealth interventions can be designed as a driver for durable behaviour change in relation to physical activity. A habit conceptualisation is proposed by starting small and adopting an identity-oriented focus. Guidelines for design were developed and an application for the issue of behaviour change in relation to physical activity was designed. For the application, tiles from the game Midora were used.

The thesis was performed at strategic design agency Fabrique and aims to provide an answer to how eHealth interventions can be designed as a driver for durable behaviour change in relation to physical activity. A habit conceptualisation is proposed by starting small and adopting an identity-oriented focus. Guidelines for design were developed and an application for the issue of behaviour change in relation to physical activity was designed. For the application, tiles from the game Midora were used.

Role

Product Thinking, Information Architecture, Interaction, Visual design, Prototyping & testing

Client

Fabrique

Date

Dec 2018

1 Model
2-Report_SmallLoops_Guidelines_v2
4 Sketches
3 ThisIsMD
Long-image8

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