This project was an assignment for the master course ‘Packaging Design and Management 1' at the University of Twente. The course focuses on a number of specific topics and aspects of packaging such as a product's life cycle. For the assignment I had to design and underpin a packaging system (including primary, secondary and tertiary packaging). As I was interested in designing for a biological brand and I always eat cereals in the morning, the brand Dorset Cereals was chosen as the exemplary case for this project.

This project was an assignment for the master course ‘Packaging Design and Management 1' at the University of Twente. Packaging is much more than 'the box around the product'. The course focuses on a number of specific topics and aspects of packaging such as a product's life cycle. For the assignment I had to design and underpin a packaging system. This system includes both primary and secondary packaging, tertiary packaging only needed to be specified. As I was interested in designing for a biological brand and I always eat cereals in the morning, the brand Dorset Cereals was chosen as the exemplary case for this project.