Packaging Design

Dorset Cereals (case)

Design and Management, 3D Rendering

Design and Management, 3D Rendering

December, 2015

This project was an assignment for the master course ‘Packaging Design and Management 1' at the University of Twente. The course focuses on a number of specific topics and aspects of packaging such as a product's life cycle. For the assignment I had to design and underpin a packaging system (including primary, secondary and tertiary packaging). As I was interested in designing for a biological brand and I always eat cereals in the morning, the brand Dorset Cereals was chosen as the exemplary case for this project.

This project was an assignment for the master course ‘Packaging Design and Management 1' at the University of Twente. Packaging is much more than 'the box around the product'. The course focuses on a number of specific topics and aspects of packaging such as a product's life cycle. For the assignment I had to design and underpin a packaging system. This system includes both primary and secondary packaging, tertiary packaging only needed to be specified. As I was interested in designing for a biological brand and I always eat cereals in the morning, the brand Dorset Cereals was chosen as the exemplary case for this project.

picturepackaging
2_edit_2
renderperspective14_2x
topdownshort
four angles
bekers en doos20
inshelvepres-crop-u15300
tertiary

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