PostNL

Movedaily

Refining the experience of the webshop, moving- and bagage service

postnl_thumbnail

PostNL is the biggest postal service in the Netherlands, delivering parcels every day and mail five days a week. They think ahead and are constantly developing new services. I worked as an experience designer in an agile team and was responsible for driving the design direction for the webshop, moving- and bagage service. Based on user insights and the business goals, we iteratively improved the customer experience.

The thesis was performed at strategic design agency Fabrique and aims to provide an answer to how eHealth interventions can be designed as a driver for durable behaviour change in relation to physical activity. A habit conceptualisation is proposed by starting small and adopting an identity-oriented focus. Guidelines for design were developed and an application for the issue of behaviour change in relation to physical activity was designed. For the application, tiles from the game Midora were used.

Role

Interaction, Prototyping & Testing, Information Architecture, Pitching 

Client

PostNL

Date

April 2018 - Juli 2019

postnl-mockup-5_01
postnl-mockup-5_02
postnl-mockup-5_03
postnl-mockup-5_04
postnl-mockup-5_05
postnl-mockup-5_06

Next project

Want to know more?

Feel free to drop me a line!