Refining the experience of the webshop, moving- and bagage service
PostNL is the biggest postal service in the Netherlands, delivering parcels every day and mail five days a week. They think ahead and are constantly developing new services. I worked as an experience designer in an agile team and was responsible for driving the design direction for the webshop, moving- and bagage service. Based on user insights and the business goals, we iteratively improved the customer experience.
The thesis was performed at strategic design agency Fabrique and aims to provide an answer to how eHealth interventions can be designed as a driver for durable behaviour change in relation to physical activity. A habit conceptualisation is proposed by starting small and adopting an identity-oriented focus. Guidelines for design were developed and an application for the issue of behaviour change in relation to physical activity was designed. For the application, tiles from the game Midora were used.
Interaction, Prototyping & Testing, Information Architecture, Pitching
April 2018 - Juli 2019
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